75 Degrees and Fuzzy
Social Media Assistant | January 2021 – November 2021
Established and executed influencer campaigns for upscale clothing boutique which increased Instagram follower count by 15% in three weeks
Led influencer relations, served as first point of contact, hosted Zoom meetings, organized schedules, arranged PR kits, and tracked creative task flow in Airtable
Designed graphics for website and Instagram to promote new clothing collections, produced TikTok videos, and provided excellent customer service by responding to direct messages/comments
Collaborated with people who had at least 5K Instagram followers, including Aaliyah Mendes (sister of renowned singer/songwriter Shawn Mendes)
These are examples of Instagram feed posts I created using Illustrator. The team wanted to diversify the content feed so it was not covered with clothing pieces. The rainbow is a custom sticker I designed and printed for the PR packages.
Above are examples of Instagram Story posts I designed using Canva to highlight some of 75 Degrees and Fuzzy’s favorite Magnolia Pearl pieces.
This is an Instagram Reel/TikTok video I ideated and edited to showcase the Valentine’s Day collection photoshoot. I used the Google voice as the audio because it was a popular trend at the time of creation.